Press

Hollywood Reporter

The massive success of 'RuPaul's Drag Race' has launched dozens of stars and ignited red-carpet appearance deals for films like 'Frozen 2.' Still, for a queen, "your money is on the road."....

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Allure

No person who has ever encountered former Drag Race contestant Willam has ever forgotten him....

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Daily Star

Since then, she's gone on to launch a YouTube channel – which is almost at 1million subscribers – a book, called Suck Less, music career, podcast, and now a makeup line....

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Fashionista

Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway...

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Access

“RuPaul’s Drag Race” alum Willam joins Access Hollywood and does a sickening tutorial using Coverboy!...

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Fast Company

From punk to pageant, camp to conceptual, the art of drag can take any number of styles. But one unifying factor for every queen is makeup—and lots of it…

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Byrdie

With the ease of a surgeon naming a body part, Willam instantly clocks my foundation brand and the exact shade that I’m wearing that day. “I knew it was [Dior] Airflash,…

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Dazed

Starting with a foundation (pun intended) of three hero products – a lipstick, lashes, and glitter – the brand is for everyone, from veteran queens to newbies,…

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Elite Daily

If you’re looking for a new beauty brand to stan, please look no further than Willam Belli’s COVERBOY beauty line, a cosmetics company designed to appeal to creatives,…

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WWD

The line features a range of six false lashes, including a feathered, polka-dot option, five bold lip colors — a golden hue, baby blue, black, cherry red, bubblegum pink…

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